{"id":35719,"date":"2021-11-30T11:05:23","date_gmt":"2021-11-30T11:05:23","guid":{"rendered":"https:\/\/hugoinvesting.com\/la-guerra-entre-amazon-y-visa\/"},"modified":"2021-12-01T08:20:22","modified_gmt":"2021-12-01T08:20:22","slug":"la-guerra-entre-amazon-y-visa","status":"publish","type":"post","link":"https:\/\/hugoinvesting.com\/es\/la-guerra-entre-amazon-y-visa\/","title":{"rendered":"La Guerra entre Amazon y Visa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35719\" class=\"elementor elementor-35719 elementor-35708\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2191b50c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2191b50c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60fd4cfd\" data-id=\"60fd4cfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19218247 elementor-widget elementor-widget-text-editor\" data-id=\"19218247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hay marcas que son tan poderosas que no necesitan usar su nombre para el reconocimiento. El logotipo es suficiente. Estoy seguro de que el sue\u00f1o de todo vendedor es trabajar para una gran empresa.<\/p>\n<p>Nike y Apple son ejemplos de tales compa\u00f1\u00edas reconocibles solo por sus logotipos.\u00a0 Nike fue fundada en 1964 y Apple 13 a\u00f1os despu\u00e9s. Mientras tanto, Amazon tambi\u00e9n ha logrado unirse a \u00a0esta categor\u00eda de \u00e9lite.<\/p>\n<p>La compa\u00f1\u00eda, fundada en 1994, tiene furgonetas circulando por muchos pa\u00edses sin siquiera el logotipo de la empresa, sino el logotipo del producto de la compa\u00f1\u00eda: Prime. Cuando un cliente de Amazon se suscribe a Prime, paga una cantidad fija por a\u00f1o, pero recibe una gran cantidad de productos entregados m\u00e1s r\u00e1pido y m\u00e1s barato. En los Pa\u00edses Bajos, Prime cuesta 35,88 euros al a\u00f1o, en Espa\u00f1a 19,95 euros y en Am\u00e9rica 80,04 d\u00f3lares. Cuando busqu\u00e9 en Google la definici\u00f3n de Prime, las primeras palabras que surgieron fueron; excelente y original. Creo que Amazon \u00a0eligi\u00f3 bien el nombre.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00bfUna alta rotaci\u00f3n significa autom\u00e1ticamente una alta ganancia?<\/strong><\/p>\n<p>Alrededor del 50% de todas las compras en l\u00ednea de los consumidores en Estados Unidos se realiza a trav\u00e9s de Amazon. Muchas personas han escuchado enlas noticias cu\u00e1nto vale Amazon. Lo mismo ocurre con el propio fundador Jeff Bezo, \u00a0pero tambi\u00e9n c\u00f3mo la participaci\u00f3n ha aumentado en los \u00faltimos a\u00f1os. Entonces, con tal facturaci\u00f3n, Amazon debe estar ganando mucho dinero con sus ventas en l\u00ednea, \u00bfverdad? Nada es menos cierto. Por lo tanto, echemos un vistazo a las cifras m\u00e1s recientes de Amazon.<\/p>\n<p>En el tercer trimestre de este a\u00f1o, Amazon report\u00f3 las siguientes cifras: 110 mil millones de d\u00f3lares en ventas, pero las ganancias fueron 50% m\u00e1s bajas que en el tercer trimestre de 2020. Eso significa costos m\u00e1s altos.<\/p>\n<p>Hay cinco razones para esto:<\/p>\n<ol>\n<li>La cadena de suministro<\/li>\n<li>La escasez de chips<\/li>\n<li>La escasez de personal<\/li>\n<li>Mayores gastos de personal<\/li>\n<li>El coste del transporte<\/li>\n<\/ol>\n<p>Adem\u00e1s del servicio en l\u00ednea, Amazon tiene otra fuente de ingresos; Amazon Web Services (AWS). La principal fuente de estos ingresos son los servicios en la nube que ofrecen. \u00bfQu\u00e9 importancia tiene esta fuente de ingresos para Amazon? \u00a0\u00a1Muy importante!\u00a0 Porque en elprimer trimestre, Amazon inform\u00f3 por primera vez, hab\u00eda recibido m\u00e1s ingresos de AWS que de sus ventas en l\u00ednea, y que todas sus ganancias proven\u00edan de este servicio de AWS. En su perspectiva para el \u00faltimo trimestre de este a\u00f1o, Amazon indic\u00f3 que esperan que los 5 problemas anteriores sigan sin resolverse.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>El poder de Amazon<\/strong><\/p>\n<p>En la tercera semana de noviembre, salieron algunas noticias notables sobreAmazon. Curiosamente, los medios de comunicaci\u00f3n no lo recogieron \u00a0mucho. Amazon hab\u00eda indicado que ya no quieren trabajar junto con la compa\u00f1\u00eda de tarjetas de cr\u00e9dito Visa en el Reino Unido. Amazon \u00a0declara que Visa hasubido sus preciosvarias veces en los \u00faltimos a\u00f1os, sin ofrecer ning\u00fan extra a cambio. Como saben, hay relativamente pocas compa\u00f1\u00edas de tarjetas de cr\u00e9dito en el mundo, y generalmente son muy r\u00e1pidas para usar su poder para imponerv\u00ednculos penales a los clientescomerciales. Estas empresas a menudo piensan que no tienen m\u00e1s remedio que pagar, \u00a0si no, se les cortar\u00e1 y perder\u00e1n muchas ventas.<\/p>\n<p>Amazon estaba tan molesto que ofrecieron a sus usuarios habituales \u00a3 10 y a los usuarios Prime \u00a3 20 para vincular un m\u00e9todo de pago alternativo a su cuenta de Amazon antes del 19de enero de \u00a02022.<\/p>\n<p>Existe la posibilidad de que ambas partes finalmente hagan un trato. Sin embargo, para m\u00ed es otra se\u00f1al que demuestra lo poderoso que es Amazon.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Amazon Uno<\/strong><\/p>\n<p>\u00bfQu\u00e9 tal Amazon One? \u00bfHas o\u00eddo hablar de \u00e9l? Solo b\u00fascalo en Google. Es un \u00a0nuevo servicio de Amazon que ya se est\u00e1 utilizando en varios lugares de Am\u00e9rica. \u00a1Me encantar\u00eda escuchar sus comentarios sobre esto! H\u00e1gamelo saber.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Conclusi\u00f3n<\/strong><\/p>\n<p>En el momento de escribir este art\u00edculo, el precio de las acciones de Amazon es de $ 3,767.\u00a0 Eso es un 15% m\u00e1s alto que a principios de a\u00f1o y justo alrededor del m\u00e1ximo anterior (m\u00e1s alto) a mediados de julio de este a\u00f1o.<\/p>\n<p>En definitiva, una empresa interesante en muchos niveles como marca, ventas, cuota de mercado y poder. Pero tambi\u00e9n una empresa que sufre mucho los problemas de la econom\u00eda y genera sus beneficios a partir de servicios distintos a sus ventas online.<\/p>\n<p>Demuestra una vez m\u00e1s lo importante que es para un inversor hacer su tarea correctamente. No tome decisiones de inversi\u00f3n basadas en cu\u00e1ntos autos Prime ve conduciendo por las calles, sino que conc\u00e9ntrese en las cosas m\u00e1s importantes,los hechos y las cifras.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb22db elementor-widget elementor-widget-video\" data-id=\"cbb22db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/rB3rzYpJaTs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15394e19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15394e19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d123df8\" data-id=\"1d123df8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43fa5bc1 elementor-widget elementor-widget-text-editor\" data-id=\"43fa5bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kaspar Huijsman es fundador y director de Hugo Investing (antiguo BinckBank Espa\u00f1a) y \u00e9l mismo es un inversor apasionado. En sus columnas escribe sobre sus experiencias en la bolsa y la econom\u00eda. Si tiene alguna pregunta, env\u00ede un correo a kaspar@hugoinvesting.com<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3356c5d2 e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"3356c5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-473a799\" href=\"https:\/\/es.linkedin.com\/in\/kasparhuijsman\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-3a697af\" href=\"https:\/\/www.facebook.com\/binckbankinspain\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3575df00\" data-id=\"3575df00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fad3120 elementor-widget elementor-widget-image\" data-id=\"2fad3120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/hugoinvesting.com\/wp-content\/uploads\/2020\/11\/Hugo-Broker-trading-investing-stock-portfolios15-1024x682.jpg\" class=\"attachment-large size-large wp-image-30091\" alt=\"\" srcset=\"https:\/\/hugoinvesting.com\/wp-content\/uploads\/2020\/11\/Hugo-Broker-trading-investing-stock-portfolios15-1024x682.jpg 1024w, https:\/\/hugoinvesting.com\/wp-content\/uploads\/2020\/11\/Hugo-Broker-trading-investing-stock-portfolios15-300x200.jpg 300w, https:\/\/hugoinvesting.com\/wp-content\/uploads\/2020\/11\/Hugo-Broker-trading-investing-stock-portfolios15-768x512.jpg 768w, https:\/\/hugoinvesting.com\/wp-content\/uploads\/2020\/11\/Hugo-Broker-trading-investing-stock-portfolios15-1536x1024.jpg 1536w, https:\/\/hugoinvesting.com\/wp-content\/uploads\/2020\/11\/Hugo-Broker-trading-investing-stock-portfolios15-600x400.jpg 600w, https:\/\/hugoinvesting.com\/wp-content\/uploads\/2020\/11\/Hugo-Broker-trading-investing-stock-portfolios15.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2554606 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2554606\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f266cfc\" data-id=\"f266cfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3f94f4 elementor-widget elementor-widget-text-editor\" data-id=\"c3f94f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La informaci\u00f3n contenida en este art\u00edculo no debe interpretarse como un consejo de inversi\u00f3n individual. Aunque Hugo recopila y mantiene estas p\u00e1ginas a partir de fuentes fiables, no puede garantizar que la informaci\u00f3n sea exacta, completa o actual. El uso de la informaci\u00f3n de este art\u00edculo sin una verificaci\u00f3n o asesoramiento previo es bajo su propio riesgo. Le recomendamos que s\u00f3lo invierta en productos que se ajusten a sus conocimientos y experiencia y que no invierta en instrumentos financieros cuyos riesgos no comprenda.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hay marcas que son tan poderosas que no necesitan usar su nombre para el reconocimiento. El logotipo es suficiente. Estoy seguro de que el sue\u00f1o de todo vendedor es trabajar para una gran empresa. Nike y Apple son ejemplos de tales compa\u00f1\u00edas reconocibles solo por sus logotipos.\u00a0 Nike fue fundada en 1964 y Apple 13 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":44809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[52],"tags":[],"class_list":["post-35719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educativo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Guerra entre Amazon y Visa | Hugo Investing<\/title>\n<meta name=\"description\" content=\"Almost daily we see news passing about records highs on the stock exchanges. 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